The Joneses
Built around a brilliant idea, Derrick Borte's debut plays like The Truman Show in reverse. Whereas Jim Carrey's Truman had no idea his life provided fodder for a TV show, the upper-crust enclave that welcomes the Joneses has no idea they're a marketing unit in disguise. One day, Steve (David Duchovny, more Californication than The X-Files) and Kate (Demi Moore, whose businesslike demeanor serves the premise well) arrive with teenagers Jenn (Amber Heard) and Mick (Ben Hollingsworth) and a moving van full of luxury goods.
