We started Fat Tire in 1991 when my then-husband took a bike trip through Belgium tasting Belgian beers. We were inspired by that trip to bring a more interesting beer to American drinkers; a new option among the countless bland, mass-produced, big company beers. After a trip to Europe, New Belgium’s co-founder returned to Colorado from Belgium with a handful of ingredients and an idea. Two years later, Fat Tire – named in honor of his inspired bike ride across the Belgian countryside – pedaled its way into the hearts of beer drinkers. Now considered an iconic centerpiece of the craft beer movement, Fat Tire represents the American spirit of craft brewing ingenuity and an irresistible imagination that reminds us all to rediscover our playful side. Fat Tire’s unique flavor profile originates from the late 1930s, when local Belgian breweries aimed to satisfy the tastes of visiting British soldiers. English floral hops, subtle malt sweetness and spicy, fruity notes from Belgian yeast made for a balanced yet magical combination. These same characteristics are at the heart of Fat Tire. Classified as an Ameri-Belgo style ale by the revered Great American Beer Festival and World Beer Cup competitions, Fat Tire blends a fine malt presence, fresh herbal hop balance and a touch of fruity yeast to offer drinkers everywhere a timeless craft beer experience with a rare blend of balance and complexity.
