Plank Road Icehouse Beer (24 oz)

Plank Road Icehouse Beer
From the "Can"
  • Ice Brewed For A Bolder Taste
  • Ice Brewed
  • Plank Road Brewery - Since 1855
  • Plank Road Brewery, Milwaukee, WI; icehouse.com

laugh uproariously at your next triathlon with an ice beer blending humor and high-energy excitement - on second thought, better save the quaff for the pre-race and post-race festivities

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Browse Beer Cans

The Beer Can section is a virtual homage to the American beer-can collecting craze of the 1970s. The rise of thousands of microbreweries have made 'dump scouring' or digging for old beer cans in the woods and abandoned campgrounds a thing of the past. The thousands of young men who could pick up a can in any vacant lot when the hobby was at its zenith in the 1970s have grown up - but fortunately may now find hundreds of colorful cans (full of good brew) within mere miles of their homes.
Why Beer Cans?
Beer Cans Are The Most Sustainable Package
  • Beer cans have zero light penetration
  • Beer cans chill faster, and are easier to store
  • Beer cans have a longer shelf life
  • Beer cans are shatter-proof. They are safer for consumers and are allowed where bottles are not
  • Beer cans are very lightweight and provide cube efficiency to allow more product to be shipped using less fuel
  • New beer cans are produced with recycled aluminum, which reduces greenhouse gas emissions by 95%
  • Nearly 75% of all aluminum ever produced is still in use today
  • 68% of beer cans are recycled — the highest rate of any beverage container
  • In addition, beer cans are graphically rich, and pints o' fun!

Brewer's Exegesis

America's first domestic ice beer, Icehouse is traditionally brewed, fermented and, just before aging, its temperature is lowered to below freezing. This process imparts the beer's smoothness and an alcohol content that's slightly higher (5.5% by volume) than other regular premium beer brands. Icehouse was introduced in 1993 and has reinforced its position as the ultimate beer for wind-up and pre-game occasions. Blending humor and high-energy excitement, Icehouse marketing encourages its target consumers to take occasions to the next level with a great-tasting beer.

Brew's Next?