Leinenkugel's Pomegranate Shandy is juicy and fruit-flavored with a hint of slight citrus typical of ripe pomegranate. The beer is balanced with cracker-like malt character from Leinie’s traditional Weiss beer and finishes dry. It was brewed to be a crisp, approachable beer that serves as an invitation into craft for 21- to 34-year-old drinkers. “We’re excited to tap into the seasonality and broad appeal of this intriguing fruit,” says Cara Lauritzen, who works on the Leinenkugel’s brand team. “Pomegranate Shandy is the perfect way for Leinenkugel’s to welcome the fall and winter months.” The fruit, prized for its seeds, has been cultivated since ancient times throughout the Mediterranean and Middle East. It was, along with dates, among the first flavorings the ancient Egyptians used in beer as early as 3,100 BCE, according to the Jeff Alworth book, “The Beer Bible.”
